Brand Book

PragmaAI = "Practical AI." "Pragma" in Greek means practical, actionable. We are not another theoretical AI consultancy — we are the partner that embeds AI into real businesses, simply, quickly, and profitably.

Vision

Every small-to-medium business (10–100 employees) in Israel and worldwide can use AI like the tech giants — without a huge team or huge budget.

Mission

Embed practical AI in 4–12 weeks so businesses save dozens of hours per month and increase revenue or efficiency by 20–40%.

Pragma Values

• Practicality — Only what actually works.
• Clarity — Simple language, no jargon.
• Speed — Fast, visible results.
• Ownership — We teach clients to become independent.
• Integrity — Full transparency, no false promises.

PragmaAI is The Practical AI Implementation Expert for Small & Medium Businesses. We are the hands-on partner who sits with you weekly, builds systems together, and transfers the knowledge so you can continue alone.

• • Small-to-medium businesses (SMBs), 10–80 employees, ₪2–20M revenue
• • Importers, distributors, MedTech and aesthetic-device companies
• • Business owners and managers who want AI but "don't have time to learn"
• • International clients via LinkedIn

Color palette

Logo

"PragmaAI" wordmark paired with a custom icon — a stylized "P" shaped like a gear with a glowing digital dot. The mark reads as both engineering precision and intelligence.

Typography

Image style

Real people working, paired with minimal AI illustrations — gears, brains, upward graphs.

Professional yet warm. Confident. Results-focused. Simple and clear. Use "you" and "we" — partnership language. Short sentences. Always focus on outcomes (e.g. "save 25 hours/month").

Six engagements, transparent pricing, hands-on delivery.

Expert in practical AI implementation for businesses. Helps owners turn AI from theory into systems that save time and grow revenue.

"I don't just advise — I build with you."